ALEX RIGBY is a creative. But he does other things. Like writing. And also branding. Sweet concept development and strategy, too. Do you want to work with him? Siiiick. He'd like that. I'd like that. Why do y'all try and flex by writing a bio in the third person? :( Who wrote it? Your damn biographer? No, you did. I did. Write to ME here. Alex's Microsoft Word level is: outstanding.
Architects, scientists and visual artists are often chained to their desks, because the machines they use are too big to take out of the office. To prove that HP Workstation laptops are both powerful enough for professionals and completely mobile, we took some of the best architects in Europe, and sent them to a rock festival in Idaho, USA. They used their HP Workstations to design a new rock museum in Denmark, while at the rock festival in Idaho.
You can learn more about the final product of the museum here.
Director Daniel EskilsProduction Acne Studios
ACE & TATE x ADE
A mini documentary series created together with Amsterdam Dance Event on behalf of Ace & Tate that shines light on social issues within underground electronic music culture. We examined some radical artists within the scene and held a panel discussion. We also produced a series of in depth editorial pieces on each of the artists. You can read more here.
Here we created the first every live game show on Twitch. Two teams of professional gamers were put in torture chambers while trying to compete as the internet picked challenges and tortures. We went on to create four more (and counting) Omen Challenges.
ProductionB-Reel LondonThe Webby Awards, 2016 winner FWA, Site of the Day
This film was an immediate (overnight) response to the travel blockade imposed by Qatar's neighbours in 2017. It shows that Qatar Airways believes travel is a right for all, and the world is a better place when we explore it together. Within hours the film reached millions and was covered by my major networks worldwide including CNN, Al Jazeera and BBC. This piece reached #1 on Ad Age’s viral video chart.
For the ASICS 2016 Want it More brand campaign, we produced a series of editorial print adverts that delved into the mindset of the ultra dedicated.Full film here.
As winter hits, how do you motivate people to keep to their training? Turn Off Season On and force back the elements.
HP IN ANTARTICA
As part of HP's #BendTheRules campaign, we got explorer Justin Packshaw to follow in the footsteps of legendary explorer Ernest Shackleton on a pretty insane journey into the Arctic. We stayed in touch with Justin throughout his expedition and used photos and diary entries sent to us via his HP laptop to inform social updates and posts
ACE & TATEME, MYSELF & I MANIFESTO
Eyewear for every side of you.
Design by Floris van Driel
ACE & TATE DUTCH DESIGN WEEK 2018
For Dutch Design Week 2018, we produced a magazine that examined how we might go about designing a more liveable future. We crammed it full of interviews, stories, photography, illustrations and even a poem – each addressing the question in a unique way.
DesignFloris van Driel
I had the honor to meet and work with the FC Barcelona boys on a new phone OPPO Mobile was putting out tagged ‘The Selfie Expert’. We had them test out the capabilities of the F3’s wide angle camera by recreating the classic locker room selfie.
ACE & TATE x CMMN SWDNTo launch Ace & Tate’s collaboration with menswear label CMMN SWDN, we focussed on 90's rave and urban youth subcultures – specifically the complexities surrounding coming of age. The work was meant to have an early morning, post-club feel.
Pieces of work I created whilst working on PlayStation – No Man’s Sky, PlayStation FC and Welcome to the Future of Play.